Cross-border collaboration

Article image - Cross-border collaboration Wendy Tuckerman and Andrew Barr.

A tourism partnership agreement between Hilltops Council in New South Wales and VisitCanberra is helping both regions.

The $10,000 tourism partnership between Hilltops Council and VisitCanberra was announced by Hilltops Council Administrator Wendy Tuckerman in August.

Mrs Tuckerman said the tourism partnership is a cross-border collaboration agreement to drive visitors to the ACT and Southern NSW and includes sponsorship of events in the region.

“This agreement acknowledges that visitors do not see lines of maps and barriers and neither should we,” said Mrs Tuckerman.

“People will be drawn to the ACT and Southern NSW for a variety of different experiences and we should be working together not competing against each other.

“The agreement also sponsors local events such as National Cherry Festival and Irish Woolfest and also advertising in the new Hilltops Region Visitor Guide which is currently in development.”

Mrs Tuckerman said the direct international air services into Canberra would benefit businesses and communities on both sides of the border.

“This new relationship will bring multiple economic opportunities to our region and I am excited about the prospects that lay ahead.”

ACT Chief Minister and Minister for Tourism Andrew Barr said the ACT Government was keen to support more joint tourism marketing in the region.

“The ACT’s tourism industry is booming – and a part of this success is the focus on selling the Canberra region.

“With direct international flights from Canberra airport… as well as the arrival of a low cost carrier domestically, I hope to see more collaboration in our tourism efforts to ensure the broader Canberra region benefits from these new services.”