Promoting fitness, fun, respect for the natural environment as well as community participation and collaboration seems the perfect fit for Australia Day and this is just what north east Tasmania’s Dorset Council has been able to do with the annual Bridport Splash.Since 2003 Council has worked closely with community groups and businesses to create an event that taps perfectly into the Australia Day spirit and the booming holiday period in Bridport.
Community Services Manager Susie Bower said Dorset Water Watch first identified the opportunity to build community awareness of the fragility of our coastal environments through a fun and educational family day.
“Since then the Splash has grown rapidly with over 2,000 people participating in events ranging from the serious such as beach sprints, paddling races, pier to point swim, plus sand castle building to more fun things such as sailing lessons, surfing workshops, air guitar, lilo races, jelly drops, music, dance and mud wrestling,” she said.
“And after seeing their kids have so much fun in the beach flag races, parents spontaneously organised one for themselves.
“More meditative style events included beach walks, as well as flora and fauna protection and sustainable fishing presentations.”
Susie Bower points out that since 2007 a regional producers and farmers market, local art exhibition and Screen on the Green – a family open air film night, have also been included.
“This year’s market was a great hit and now three others are planned throughout the year,” she said.
Along the way Council has engaged diverse community groups ranging from regional arts and NRM groups to Lions, Guides and local businesses.
This year the new local surf life saving club was able to provide water safety patrols for the first time.
Community feedback has been incredibly positive with ratepayers commenting on the atmosphere, the organisation and the range of events.
General Manager John Martin said there are important long term benefits for Council that go beyond public relations.
“It really is all about participation and health promotion,” he said.
“Also the informal atmosphere of the Splash really has helped to strengthen relations between Councillors, staff and the person in the street.”
“To see the Mayor and senior staff working together and having fun is a real buzz!”
