The City of Salisbury Strategic Plan – Salisbury 2000 and Beyond: Strategic Directions reflects the aspirations and goals of its diverse and progressive community. Salisbury is the largest northern metropolitan council in Adelaide. It has a population of 115,000 and is experiencing steady residential and industrial growth.
A multi media approach was used to maximise the interactive qualities and effectiveness of the Strategic Plan within and beyond the community.
Specifically, this involved 45,000 broadsheet versions of the plan, which were circulated to every home, school and business in the City of Salisbury, 1,000 CD ROMs and an interactive Internet website.
The website provides progress reports on the implementation of the Strategic Plan actions.
To ensure the City of Salisbury reaches a large cross section of interested people, the interactive website, supplementary CD ROMs and broadsheets have been developed in an ‘access friendly’ and easy to read format.
The project focuses on community based strategic goals in the City of Salisbury’s planning in an effective and efficient manner.
The multi media, interactive element is a unique and innovative approach to fostering commitment to strategic issues while encouraging regular communication and interaction between Council and interested parties.
“For the first time Council is able to provide local people with the opportunity to respond live and allow the planners to take issues on board without a time consuming review of plans,” said Gavin Lloyd-Jones, Director of Strategic Planning.
Unlike traditional strategic projects, the Internet based plan is live, evolving and accountable. This project provides for regular two way communication between Council and the community on a range of up to date strategies.
The community benefits from the fully transparent and accountable nature of the plan, particularly through its interactive elements.
The plan has won the Royal Australian Planning Institute SA Division 2000 award and is now in contention for national prizes.
