Whyalla Council has produced a promotional video and high quality website to help market remaining sites at its newly developed Whyalla Industrial Estate.
The $30,000 campaign showcases Whyalla’s skills base, education, industrial land, housing, services and amenities.
The video is available to view from Council’s new industrial estate website, and Council is also distributing stand alone DVDs to all potential purchasers of industrial land in the city and to other potential investors.
As the third most populous city in South Australia after Adelaide and Mount Gambier, Whyalla is a seaport located on the east coast of the Eyre Peninsula.
The town’s industrial estate came to fruition in 2008, following the development of infrastructure works to enable roads, electricity, water and other essential services to be put in place. Located adjacent to the One Steel Whyalla plant, it caters for companies moving to the city as part of the growing resources industry.
Land sales to date have totalled around
$11 million, with 12 of the 34 allotments still on the market.
Group Manager Development Services, Stewart Payne said that under various scenarios, the expected income for the land had been estimated at between $8.5 and $17 million.
“In the current economic climate, land sales have been very slow, with only one confirmed sale during the last 12 months, while a number of intended purchasers have dropped off,” he said. “There are signs of economic improvements, though recovery is expected to be slow.
“This is a different market scenario to what we experienced when land was first released, when land sales occurred with little promotion and marketing effort.
“To continue to attract buyers to the estate, it will be necessary to work harder, and part of this involves the creation of marketing tools, which present the estate and Whyalla in a favourable light.
“Currently the balance sheet is essentially at a break even level. Further land sales will represent profit to Council and will enable the retirement of current debt and the allocation of funding to needed infratructure renewal and development.”
This marketing thrust will enable the promotion of the estate to the broadest market with the highest level of impact. Council’s land sales agents will contribute half the cost.
For further information contact
Stewart Payne on (08) 8645 0155 or visit www.whyallaindustrialestate.com
