Home » CEOs build awareness by sleeping rough

CEOs build awareness by sleeping rough

Council chief executives from across Australia will join business and community leaders participating in the 2013 Vinnies CEO Sleepout to draw attention to homelessness in the community.

City of Palmerston CEO Ricki Bruhn has committed to sleeping rough on June 20th and urged other CEOs to do the same.

“It’s confronting to hear how many Australians find themselves without a home or shelter each night.

“More disturbing is the number of children that are involved. Vinnies estimate the number to be around 100,000 with a quarter of this figure under the age of 18.”

Yarra Chief Executive Vijaya Vaidyanath will ‘rough it’ for eight hours to raise money for Vinnies homeless services, in the process experiencing the daily struggle faced by approximately 1000 local Yarra residents.

Ms Vaidyanath said she wanted to support Yarra’s efforts to improve social inclusion and reduce homelessness.

“I won’t be able to transform everyone’s thinking, but if I’m building awareness, and people are talking about it, then that’s a start.”

On any given night in the City of Yarra, around 1200 people are experiencing homelessness, of which an estimated 180—300 are sleeping rough. Yarra has five-to-six times the state average rate of homelessness.

Ms Vaidyanath said understanding the plight of people who experience homelessness is very important for all tiers of government as they work together to develop policy and improve support service delivery.

“No bandaid response is going to help, it has to be a systemic response to this growing issue.”

Yarra Council actively supports a number of practical initiatives that work to address some of the complexities associated with homelessness.

With support from local agencies, Yarra has developed a protocol, that aims to help both Council officers and Yarra residents and businesses respond appropriately and effectively to issues related to homelessness through raising awareness of the resources and supports available.

Yarra has several established agencies delivering front line services including Hanover Outreach, HomeGround Services and the Royal District Nursing Services (RDNS) Homeless Persons Program.

In addition to providing ancillary support through a number of services, Yarra City Council is establishing a fund to support affordable housing for residents on low incomes.

The $50,000 fund will be provided to not-for-profit housing and homeless organisations through Council’s community grants program.

Digital Editions


  • In memory of Chris Quilkey

    In memory of Chris Quilkey

    It was with great sadness that we learned that former Blacktown City Deputy Mayor and Councillor Chris Quilkey has passed away. First and foremost, our…

More News

  • Navigating grants

    Navigating grants

    How Administrative Complexity Is Eroding One of Local Government’s Most Powerful Tools Local government grants exist to create impact in communities. Yet across the sector, that purpose is increasingly being…

  • Looking to the future

    Looking to the future

    Flinders Lane will be abuzz for two days this month with Townsville Youth Council – supported by Townsville City Council – set to deliver a free festival focused on the…

  • WA leads the way as people to the regions

    WA leads the way as people to the regions

    Ten million people now call regional Australia home, and Western Australia is leading the way with its regional population growing faster than the cities, according to a deep dive into…

  • Sewer grant sought

    Sewer grant sought

    Fraser Coast Regional Council will seek Queensland Government funding for two major water and sewerage projects with capacity to support more than 11,000 new homes across the region. At its…

  • Mayors call for waste levy

    Mayors call for waste levy

    Mayors across NSW have called for waste levy to soften the blow of fuel price increases. More than 60 Councils from across NSW have issued a call for the NSW…

  • Lismore four years on

    Lismore four years on

    Four years on: How Lismore is building back and setting a national benchmark. When the 2022 flood inundated Lismore, it was not simply another extreme weather event. It became Australia’s…

  • A golden celebration

    A golden celebration

    Cockburn Libraries will mark a major milestone in 2026 – 50 years of serving, supporting and connecting the community. Spearwood Library opened its doors on 23 March 1976 as one…

  • Local Governments vital for fuel supply

    Local Governments vital for fuel supply

    Fuel supply constraints and rising costs are putting councils and communities under increasing pressure across Australia, with implications for essential services and community infrastructure. The Australian Local Government Association is…

  • Nathan Daniell elected Mayor of Adelaide Hills Council

    Nathan Daniell elected Mayor of Adelaide Hills Council

    Adelaide Hills Council is pleased to advise that Nathan Daniell has formally been elected Mayor following confirmation of results from the supplementary election. Mr Daniell has served as a councillor…

  • Community mourns beloved former mayor

    Community mourns beloved former mayor

    The NSW local government sector is deeply saddened by the passing of former Lismore Mayor Jenny Dowell OAM, a widely respected and much-loved leader who dedicated her life to serving…