Gympie Regional Council has asked residents and local businesses to get behind the What’s great about Gympie? campaign to assist with marketing and branding of the CBD.
“We want the community to get involved by telling us what is great about Gympie from their perspective so we can in turn use this to improve the CBD experience,” said Mayor Ron Dyne.
The campaign is one component of the revitalisation project that is looking at ways to reinforce the CBD as the principal destination and primary retail, entertainment and service centers within the region.
It also aims to deliver opportunities for attracting new businesses and tourism opportunities.
As part of this project, Council will also be developing a branding mark or logo to create a recognisable graphic representation of the spirit of the Gympie CBD, which respects the traditional main street appeal.
In addition, a CBD urban design palette will be developed which will guide the full range of landscape elements such as street furniture selection, planting selection, landscape treatments, pavement treatments, and public art.
There will be a number of opportunities for the community to get involved in the process, either in helping to set the direction for the project or giving feedback on the draft plan and logo.
A series of four reply paid postcards to capture the community’s ideas on What’s great about Gympie? will also be distributed.
For the tech savvy, the community is also invited to take part in an Instagram photo engagement activity.
