City of Ballarat, Victoria, is living up to its events strategy vision of becoming a compelling destination for word class events.
Council has invested strategically in improving key sporting venues and grounds in recent years to be in a position to secure national sporting and sporting entertainment events, ensuring maximum utilisation of its assets and providing a balanced sporting event mix to appeal to all audiences.
From AFL football to national soccer and basketball, the elite sporting and entertainment events just keep coming – to Ballarat.
Negotiations are currently being held to stage an International Super Rugby match and Western United Football Club, a new A-league team for the west of Victoria, will play four home matches in Ballarat later this season.
Other significant events confirmed on the City’s sporting events calendar include: National Under 15 boys Cricket Championships, WBBL Stars V Renegades Nov 23 at Eastern Oval; National Women’s Basketball; RoadNats Championship, National Polocrosse event at the Ballarat Airport; State Rowing Championships 2020 on Lake Wendouree and Nitro Circus – Mars Stadium 2020.
This is in addition to the top-selling Nitro event in February 2020 that will showcase the versatility of Ballarat’s Mars Stadium, when it hosts athletes at the top of their fields in a display of BMX, FMX, skate and scooter.
Council’s 10 year Event Strategy has confirmed the social and economic benefits of hosting major sporting events to the City including promoting an active lifestyle, activating major stadiums, promotion of women in sport and profiling Ballarat to national and international audiences.
All major events; sporting, cultural and tourism contribute to the brand profile of Ballarat and contribute to Ballarat as being a highly desirable location to visit.
