The Greater Shepparton Visitor Centre in Victoria had a busy Christmas and New Year period at its new location in the SAM precinct, adjacent to Victoria Park Lake.
The Visitor Centre recorded a 275 per cent increase in visitors across the two weeks, compared to the 2020/21 festive period. Of the 2,140 visitors, 80 per cent were from Greater Melbourne, as well as a number of interstate travellers.
Greater Shepparton City Council Mayor, Cr Kim O’Keeffe said she was delighted to see lots of new and returning visitors to the region.
“The Greater Shepparton Visitor Centre staff and volunteers have done an amazing job to keep up with the demand across the festive period. The Visitor Centre recorded its busiest day on Wednesday 29 December with 273 visitors walking through the door, what an incredible effort.”
“The staff reported that lots of people who attended the Greater Shepparton Visitor Centre were looking for family friendly activities, dining recommendations and to participate in the Moooving Art Round Up, which is fantastic for the region and our local economy,” Cr O’Keeffe said.
“More than half of the visitors through the Visitor Centre’s doors also visited the SAM Museum. It’s great to see the attractions of Greater Shepparton on display through these busy times. Our region has so many great things to offer.”
