Coffs Harbour City Council is to undergo a re-brand to City of Coffs Harbour to better reflect its status as a dynamic regional centre and a leading Australian destination for business and leisure.
“As a progressive and rapidly changing City, it’s important that council’s brand reflects the City’s continuing transformation into a smart, liveable and sustainable regional City with a bright future,” said Coffs Harbour Mayor Councillor Paul Amos.
“We also need to plan positively for a post-bypass economy and establish an attractive and clear identity as a destination city.”
The proposed re-brand aligns with a number of other City Councils across Australia.
“The main purpose of this re-brand is to remove the inward focus on ‘council’ itself and re-focus attention on the City and community that this organisation serves,” said Natalia Cowley, council’s general manager.
“By dropping the word ‘council’, we are further emphasising that all infrastructure, services and facilities are there for the benefit of the City and its residents and visitors, rather than focus on the fact that they are delivered by council.
“It’s important to clarify that the City of Coffs Harbour includes all villages, townships and suburbs in council’s local government area. However, the legal proclamation name of the City is the City of Coffs Harbour and that is why we can’t use another name for the City,” added Ms Cowley.
A further report will be brought to council to consider new brand designs, including a new logo.
