His business career has been unconventional, but CQUniversity’s unique Master of Business Administration (Leadership) is helping serial entrepreneur Lawrence Fox grow his most creative and ‘cow-raeous’ project yet.
Lawrence began CQU’s ultra-flexible MBA at the start of 2020, while living on a friend’s Far North Queensland farm.
The burnt-out business strategist was also spending time with the farm’s cows and finding mental health benefits from connecting with the big, gentle creatures.
“When I found out they were going to be sold for beef, I used my savings to buy them,” Lawrence said, and mental health social enterprise Cow Cuddling Co was born.
Designed to promote calmness, and help unemployed people grow skills and find jobs, the innovative project was a good fit with Lawrence’s degree.
“My first unit was Strategic Marketing, so I developed a plan for promoting Cow Cuddling Co within my studies,” he explained.
The Cow Cuddling Co launch attracted international headlines, enthusiastic cow-cuddlers, and franchising interest.
Working in a finance company after high school, then founding a software company, and climbing to a senior strategist role, the determined innovator said he was hitting “glass ceilings” because he didn’t have a degree.
Lawrence was excited to be accepted for CQU’s MBA and have his management experience recognised to gain direct entry.
“The flexibility was incredible, knowing there was no pressure to sacrifice the success of my business to meet university deadlines,” he said.
Like Cow Cuddling Co, CQUniversity is a social enterprise – a business that operates for social, community and environmental benefit.
The MBA (Leadership) is delivered entirely online and allows students to self-pace around their schedule.
Priced at just over $18,000 with pay-as-you-go and FEE-Help options, CQUniversity is proud that the quality MBA is like no other.
Visit cqu.edu.au/courses/master-of-business-administration-leadership for more information and to enrol and get started now.
