As Mission Beach’s CBD undergoes significant revitalisation, Cassowary Coast Regional Council is supporting local traders with the launch of a shop local campaign branded as ‘Shop Mission Beach’.
Designed to encourage residents to continue shopping locally throughout the construction, this initiative provides critical backing to businesses during a time of disruption.
The initiative includes development of the ‘Shop Mission Beach’ brand and collateral in collaboration with the local traders.
Implementation of the campaign being rolled out throughout the project construction period includes paid advertising, campaign branding which is available for businesses to utilise in their own marketing, social media promotions, and enticing prize giveaways—all aimed at driving local foot traffic to impacted businesses.
In addition to promotional efforts, Council is actively helping businesses upskill during this period, ensuring they not only survive but grow and thrive in the long term.
By offering training and resources, Council is committed to equipping local traders with tools for success, beyond the immediate construction phase.
The ‘Shop Mission Beach’ campaign officially kicked off on Friday, 20 September 2024, at the Village Green, rallying the community to embrace local shopping, and support the backbone of the economy—the small businesses.
The campaign is supported by a website, social media outreach, and collaboration with local radio to amplify the message. These communication channels work to create widespread awareness, ensuring the campaign’s impacts extend into the future. To further boost local spending,
Council is sponsoring a ‘Spend and Win’ promotion, again developed in collaboration with local traders. This promotion offers weekly prizes.
Each week, two lucky shoppers receive a $100 voucher simply by spending $5 or more at participating businesses.
In just four weeks, the campaign, supported by 20 local businesses, has attracted large amounts of entries from the community, illustrating early success.
Cassowary Coast Regional Council will continue to monitor the effectiveness of the campaign and remains committed to supporting the business community well into 2025.
The goal is to create a strong ‘Shop Mission Beach’ brand that local traders can eventually take ownership of, supporting long-term growth and sustainability.
Through this initiative, Council hopes businesses feel supported, remain open, and continue to thrive despite the challenges of construction which will deliver improved amenity and experiences for visitors and locals.
