While both Tasman and Sorell in Tasmania have enjoyed the fruits of the tourism industry, in the past they have tended to operate as separate, even competing entities. To maximise opportunities, the two Councils have recently joined forces to promote their many complementary features which lend themselves to an all round tourist experience.
This decision was prompted by the tragic events at Port Arthur in April 1996 which caused a catastrophic 30 percent downturn in business. With this adding to the burden experienced by local residents, for the first time it was seen to be necessary to employ a tourism development and marketing officer to promote the area’s many attractions.
Matt Williams was appointed in February this year by the South East Region Development Association, a body representing both Councils and the local business community. He believes the biggest achievement is that players across the industry realise they are part of a region and on the same team.
“The setting aside of parochial differences has really helped the industry mature,” Matt Williams said. “The industry has begun to identify opportunities, develop joint marketing, establish partnerships with all spheres of Government and make better use of existing resources.”
Currently work being undertaken includes producing a brochure, packaging the Port Arthur and Tasman region with three and five day bargain tours, developing new products which meet visitor needs and expectations, and upgrading of existing products and standard of service delivery.
Visitors to the region can experience some of the most pristine and ancient landscapes in the world. This ranges from rainforest and heathlands, supporting an enormous diversity of wildlife, to white sandy beaches. Opportunities for fishing, diving, mountain climbing and horse riding abound, alongside a range of accommodation, restaurants, cafes, hotels, and the historic built environment.
Matt Williams is confident that with all the region has to offer, the new team approach will see visitors flocking back to the region.
For further information contact Matt Williams, telephone (03) 6250 2200.
