Western Downs Regional Council, Queensland, have installed two brand new LED billboards to promote the region’s vibrant community culture, giving local community groups the chance to see their name up in lights.
The two double-sided billboard screens were installed in prominent locations in Chinchilla and Dalby, to be used to promote various community group events, programs, and local facilities from right across the Western Downs.
Council Spokesperson for Community and Cultural Development, Councillor Kaye Maguire, said the structures offered a modern and wide-reaching platform for community groups to share their message with the region.
“These billboards provide another way for our local groups to get their message out and connect with the wider public, which supports Council’s priority of creating active and vibrant communities.”
The billboards will display a rolling sequence of images in accordance with Transport and Main Road’s road safety regulations, offering community groups a free opportunity to promote their events and initiatives.
The structures will also be used by Council to share important safety messages during natural disasters and other emergency situations.
4DDD Community Radio President Glen Hay said, “We’re always looking for new ways to get the message out about our local station and how we can support and entertain Western Downs residents, so the opportunity to display an advertisement on these new billboards is fantastic.”
Council Spokesperson for Tourism, Events, and Regional Promotion, Councillor Kylie Bourne, said the structures would also promote the various tourism destinations and attractions of the region to encourage people to meet, dine and stay longer.
“We have so much to offer here in the Western Downs and these billboards allow us to maximise our exposure and promote our incredible facilities and events to the thousands of people who drive, walk, or ride through our towns on a daily basis.”
The community billboards were funded by the State Government’s Works for Queensland initiative.
