Home » Small business support makes good sense

Small business support makes good sense

Supporting local business is increasingly seen as an important Council activity. In fostering local industry, Councils can influence levels of local employment and greater prosperity. However, when small business fails the impact can be widespread.

Small business, by its nature, has less capacity to absorb cyclical changes in economic trends and can least afford to make costly mistakes. Often unable to pay for professional advice, it stands to benefit most from Council assistance. With this in mind, the City of Whittlesea in Victoria recently organised an ‘Investment Ready Seminar’ to assist its small business operators.

Over 20 business people attended the seminar which specifically addressed the area of equity financing for expansion. Conducted by a consultant brought in by Business Victoria and NIETL/northlink, an alliance of local educational, industry and Government bodies, of which Whittlesea Council is a member, the seminar examined whether this method of financing is the right way to expand.

In addition, it demonstrated how businesses and business owners could present themselves to impress potential investors and thus safely grow themselves into a larger organisation. Those attending were told that equity finance provides owners with additional resources, new networks, new alliances and a higher business profile along with a more stable financial structure.

Whittlesea Mayor, Councillor Sam Alessi, said that the seminar is just one way that Council is helping local business.

“We are here to move barriers out of their way, find and facilitate local opportunities, defend and represent them at government level and convene events like this for businesses which are not big enough to run them on their own,” he said. “We are fiercely pro business because business means jobs for the people of our City.” The seminar was one of five Investment Ready seminars organised by Business Victoria and NIETL/northlink.

For further information contact Peter Beaton, telephone (03) 9217 2383.

Digital Editions


  • From books to bots

    From books to bots

    Tenterfield Library is proving that technology is more than just tools and devices. From coding and robotics to tech support, the Library has become a…

More News

  • Myers resigns for health reasons

    Myers resigns for health reasons

    Wollongong’s Councillor Tiana Myers has resigned, as a Ward Three Councillor for City Council due to health reasons. Cr Myers was elected to Council in 2024 with a focus on…

  • Acknowledging women’s role in councils

    Acknowledging women’s role in councils

    Council representatives from across the state gathered in Sydney today for Local Government NSW’s (LGNSW) International Women’s Day event. Mayor Darcy Byrne, President of LGNSW, said the event was an…

  • Kylie Davies beats strong field

    Kylie Davies beats strong field

    Flinders Shire Council is pleased to announce the appointment of Kylie Davies as its new Chief Executive Officer. Ms Davies will start in the role on 13 April following a…

  • Leaving on a high

    Leaving on a high

    Mount Alexander Shire Council’s Chief Executive Officer Darren Fuzzard will end his tenure at the council in July 2026, marking ten years of service to the organisation and community. Mr…

  • Safety first for transport corridor

    Safety first for transport corridor

    Traversing a major Townsville transit corridor spanning three suburbs will soon be safer for motorists, cyclists and pedestrians, with Townsville City Council commencing a $3.8 million upgrade of Hugh and…

  • Creating long-term employment pathways

    Creating long-term employment pathways

    The Shire of Carnarvon is creating long-term employment pathways and strengthening workforce capability through its participation in the Remote Jobs and Economic Development (RJED) Program, a national initiative designed to…

  • Cool summer plan for Campbelltown

    Cool summer plan for Campbelltown

    Extreme heat is the biggest killer of natural disasters in Australia, exceeding that for any other environmental disaster combined, including floods, storms, bushfires and cyclones. While high temperatures pose risks…

  • Bathurst has it’s scrap together

    Bathurst has it’s scrap together

    Bathurst Regional Council has successfully concluded its ‘Let’s Get Our Scrap Together’ campaign, launched on 1 September 2025 with funding from the NSW Government and delivered in collaboration with NetWaste…

  • Baw Baw acting CEO tenure extended

    Baw Baw acting CEO tenure extended

    Baw Baw Shire Council has extended the contract of Acting Chief Executive Officer Sally Jones until 30 June 2026. The matter was considered as a confidential item in the late…

  • Farewell to a much-loved bridge

    Farewell to a much-loved bridge

    Narrabri Shire Council hosted a special community farewell event in mid-January, Brekkie on the Bridge, ahead of the upcoming demolition of the Violet Street Bridge. The event brought together community…