When it comes to sport, Townsville punches well above its weight at a national level. While pundits are heralding a golden era for the North Queensland Cowboys in the National Rugby League, experts in the National Basketball League are also tipping 2005 to be the year of the Townsville Crocodiles.
2004 saw the Cowboys put Townsville on the national rugby league map with the remarkable effort of the team to reach the finals and almost steal the competition.
A report the Townsville City Council commissioned on Cowboys related media valued the print, radio and TV coverage the city received from 12–28 September 2004 at in excess of $17 million.
Earlier this year the Crocs reached the finals once again but were piped at the post. Again, the coverage generated by the Crocs was invaluable to a city continuing to attract the attention of the nation as ‘sporting lifestyle’ community.
