The Snowy Valleys Way project will offer an alternative scenic route for tourists travelling between Melbourne and Sydney. The project aims to develop a nationally and internationally recognised tourist route and to promote tourism in the region.
Comprising five shires, this area includes many important landmarks, such as Mt Kosciuszko National Park, the Snowy Mountains and the Murray River.
Funding was sourced from the Victorian and New South Wales governments, as well as the five shires; Gundagai, Tumut, Tumbarumba, Towong and Indigo in Victoria.
“The communities across the region have been working tirelessly for many years,” said Penny Jeffs, Manager Tourism Development at Towong Shire Council.
This region has much to offer, including State and National Parks, wineries, fishing hotspots and many local festivals. In regional Victoria tourism is no small affair, employing over 61,000 people and turning over $3.3 billion annually.
This project is designed to increase the viability of local tourism businesses, as well as creating new business opportunities in north east Victoria and in south east New South Wales. The aim is to focus on the visitors themselves, and what they would like to experience during their visit to the region.
All local tourism operators will be given the opportunity to participate in the project, and benefit from the increased tourism in the area. The Snowy Valley Way, running from Beechworth to Gundagai, has already been named as a potential top ten iconic touring route in Australia.
For more information visit www.snowyvalleysway.com.au
