With Brisbane in its worst drought in living memory, Brisbane’s Sofitel Hotel is leading by example in its efforts to reduce water usage. Brisbane Lord Mayor, Councillor Campbell Newman, said since September Council’s water conservation experts had been working with staff at the Sofitel to devise innovative ways of reducing the amount of water used.
In asking hotel guests to watch every drop of water, they have developed a Brisbane first – small plastic tags that hang from the hotel’s bathroom showers, reminding guests that the City is in the grip of a drought.
“As prescribed under the South East Queensland Regional Drought Strategy, Council is working with Brisbane businesses to help them develop water efficiency management programs to reduce water consumption,” the Lord Mayor said. “This new hotel shower tag is just one small and simple way to remind visitors to Brisbane that we are in a drought and need to save water.”
Already offering hotel guests the opportunity to save water by reusing their towels, Councillor Newman said the new water smart shower tags would help Brisbane’s hotel industry inform the City’s visitors about the significant pressures impacting on water supply.
“Most people want to do the right thing, especially if it doesn’t take too much effort,” he said. “I am confident our visitors appreciate knowing of our concerns about water use and would be happy to do their bit to help.”
Since the launch of the water tag, a number of other hotels have expressed an interest in introducing the tag.
