The Ballina Coast and Hinterland Visitor Guide is a high quality, fresh, vibrant, modern and easy to read publication promoting the Ballina Coast and Hinterland. Launched in October, the new look publication has a print run of 10,000 copies and a shelf life of around 12 months.
It is available in outlets within New South Wales, South East Queensland and Brisbane.
Ballina Shire Council’s Manager of Tourism and Development, Liz Shepherd, said the guide was developed to assist visitors with improved information for planning their adventure.
“It will encourage visitors to stay longer by providing a range of things to see and do within the area,” she said. “By projecting an appealing image of Ballina Coast and Hinterland through this publication, we aim to encourage visitors to spend their dollars within our area. The publication is customer focused, not product driven, to generate business and deliver real customers to advertisers.”
The style of the visitor guide is both illustrative and evocative. The scenery shots are not just the standard tourism picture postcard images, but creative shots that provoke an emotional response in the viewer.
The visitor guide showcases Ballina Shire’s simple pleasures including bushwalking, kayaking, horse riding, touring by car, swimming, sailing, surfing, sightseeing, shopping, whale watching and picnicking. Secretary of Ballina Tourism, Paul Ferguson, said the publication is very professional.
“The imagery is excellent and the format follows an industry workshop held earlier on in the year and the map is the exact one we suggested,” he said. “It would be great to see more advertisers support the publication next year as this is a tourism showcase opportunity and tourism is everybody’s business.”
The visitor guide is the official promotional publication used by the Ballina Visitor Centre to promote the area and is distributed to visitors contacting the centre by phone, email and facsimile.
For further information contact Liz Shepherd on (02) 6686 1296.
