By Tanya Makin*
It is not an exaggeration for some people to think ‘I’d rather die than give another presentation’. Others are more likely to confess that they would rather die than sit through another one! It is true that many presentations are so boring that ‘Death by PowerPoint’ is so common that everyone knows what it is. There is currently public debate about abandoning the common use of PowerPoint. Yet most memorable business presentations are those that use it well as a genuine visual resource, which enlivens what is said and does not dominate. Here are some ideas that may help you be remembered for the right reasons:
- If you need to be introduced, think carefully about how. Prepare your own introduction so that you don’t lose your individuality or a competitive edge. Make it different, interesting and relevant to each audience.
- Know as much as possible about every audience, every time you give a presentation. Don’t be tempted to drag out a previous presentation even if it was brilliant last time. People, ideas and groups change and it may be very different next time. Refer to events and people that your audience know.
- Take time to stop and think about the purpose and critical message of your presentation. What you want to get out of it and what you want the audience to learn, do or think afterwards. Being very clear will guide you to select the content, the examples and the style. Tell a convincing story – don’t deliver a lecture.
- Be actively involved in the preparation of all your materials. Even if you’re very busy, make time to check every slide and handout so that you are not surprised by the content (or the spelling).
- Avoid Death by PowerPoint by knowing that people cannot read your slides and make sense of what you are saying at the same time. Taking notes as well makes it even harder.
- Use photographs, illustrations and graphics rather than words and data to support what you say. Label them thoughtfully so they show what you mean. Give details, evidence and references in your report/handout. Don’t give out copies of your slides.
- Learn how to use the type of technology you will use and visit the venue before you present. Practice in situ and have technical support on hand when the stakes are high.
- Check and control the venue before you use it. Ensure that the acoustics, lighting and seating layout is how you want it so it is best for the audience.
- Learn and practice ways to control fear. Breathing techniques and visualisation are known to help many experienced presenters. But the best way to control anxiety is to be well prepared and well rehearsed.
- Always rehearse several times and check your timing before you present. Reward your audience by ending a little sooner than they expect
For further information contact Tanya Makin, Managing Director The Presentation Group (Aust) Pty Ltd on (03) 9853 7882, or visit www.presentationgroup.com.au
© Copyright 2006
*Tanya Makin is a specialist in presentation training with a strong background in learning and development, visual communication, group dynamics and the use of digital technology. She has written books on presentation techniques and technology published by Kodak and The University of Melbourne and has a fine reputation for designing and leading programs for clients in Local Government.
