Shire boundaries are sometimes seen as an impediment to collaborative effort, but in North East Victoria a unique partnership between the Shires of Murrindindi and Mansfield has seen the creation of the Upper Goulburn Food Wine and Culture Group (UGFWCG). Recognising that the two Shires span a natural touring corridor between the Yarra and King Valleys, the Councils have shown leadership and pooled funding and resources to support the UGFWCG and promote the region.
“Since 2003 the group has taken a regional approach and left shire or town based parochialism at the door,” said Chair of UGFWCG, Ann-Maree Playfair.
UGFWCG aims to provide educational and networking opportunities for members, and cross promote Murrindindi and Mansfield’s food, wine, culture and tourist attractions. Members of the group come from a vast range of backgrounds with the agribusiness sector well represented by grape growers, wine makers, trout farmers, stone fruit and berry producers. Other members in the UGFWCG include ceramic artists, restaurants and cafes, accommodation houses and numerous value adding local produce suppliers.
In its first year, the group identified industry and product development actions necessary to ensure members’ products are market ready. The second year will see delivery of some of these actions.
“Another current focus is the push to attract more agribusinesses to become involved in the group’s activities,” Ann-Maree Playfair said.
Murrindindi and Mansfield Shire Councils each contributed $20,000 over two years to the project. This was matched by a further $20,000 from the Victorian State Government through its Street-life Program.
The UGFWCG project is one of a number of collaborations across councils in the Goulburn River and Ranges region.
Benalla Rural City and the Shires of Murrindindi, Mansfield, Mitchell and Strathbogie have also adopted a collaborative approach to the Live, Work and Invest in Provincial Victoria Campaign. Combining resources, effort, input and creativity has significantly improved outcomes for all involved, with publicity value over the last two years topping $1 million.
