The Speed it Up! campaign, delivered by Digital Sunshine Coast in partnership with Council and Regional Development Australia Sunshine Coast (RDASC), is encouraging Sunshine Coast businesses and organisations to share their current internet speeds and options.
Economic Development Portfolio Councillor Stephen Robinson said businesses and organisations could now provide information on their internet performance via an online survey.
“The Speed it Up! campaign has been designed in collaboration with telecommunications providers and aims to drive investment in competitive broadband solutions that will make internet on the Coast faster and more cost effective for local businesses,” said Cr Robinson.
“Digital Sunshine Coast is engaging with organisations and the business community to find out the current level of demand in our region for business-grade broadband as a way to drive investment in broadband services and infrastructure that will better support the region into the future.”
Regional Development Australia Sunshine Coast Chairperson Tony Riddle said the campaign was designed to ensure local businesses and organisations have more choice and better connectivity with their customers and clients.
“The campaign will demonstrate the type of market we have here on the Sunshine Coast of businesses and other organisations who need faster and more substantive internet access,” said Mr Riddle.
“It’s also about making the case to state and federal governments that as a large regional area and destination for millions of visitors each year, the Sunshine Coast is in need of more technology and better infrastructure investment.
“Digital marketing and engagement with consumers is one of the most important drivers of customers and business growth.
“This is even more important in areas like the Sunshine Coast where many of our businesses rely on the capacity to connect with people from all over Australia and the world.
“Whether you’re a tech start-up, a tourism business or a service provider, most customers and clients are engaging with business online. Slow internet, or the risk of regular crashes, can lead to substantial financial and opportunity losses to a business.”
