Western Australia’s Town of Port Hedland has announced that its popular North West Festival will continue in 2018 using a new management model.
A revised event management structure, increased cost efficiencies and stronger promotion of local talent will also form a part of the event planning.
The decision follows Council’s annual review of the event, which will see a move from a long-term contract arrangement with Perth-based Sunset Events – to a flexible and localised model managed by the Town.
Mayor Camilo Blanco said that the Festival, which is in it’s seventh year, plays a significant role in celebrating Australian music and provides a unique opportunity for young local musicians to gain access to world-class entertainment experiences.
“Since its inception in 2012, the Festival has presented leading local and international music acts. We have also received outstanding support from our industry and community partners.
“The annual review process of the North West Festival provides an opportunity for Council to evaluate the event against its strategic goals and budget. It also ensures that we are delivering an event that the community wants!
“We are not changing the nature of the event, but simply adopting a more cost effective internal structure.”
Director of Sunset Events’, David Chitty said that in 2017 the event moved to the Civic Centre Gardens which had a more secure, waterfront setting.
“The new format was also well received, showing that no matter what shape the event takes, it’s now a firm fixture on the town and region’s performing arts calendar.
“We are extremely proud of what we’ve achieved in working with the Town of Port Hedland and all event partners and look forward to watching its future journey.”
