Home » Councillor profiles – Michelle Rich President Shire of Serpentine Jarrahdale

Councillor profiles – Michelle Rich President Shire of Serpentine Jarrahdale

Serpentine Jarrahdale is an outer-metropolitan area of Perth which is home to fast-growing urban cells, farming and agricultural areas, historical towns as well as significant forests and national parks.

The shire’s natural environment features the only Northern Jarrah Forest in the world with many other outstanding attractions including Serpentine Falls, Serpentine Dam and our range of walking, riding and equine trails.

The shire also has a proud history of being one of Perth’s most recognised and celebrated equine regions.

I love our natural environment and all it has to offer our residents and visitors, given our close proximity to Perth. I enjoy what my local government area offers, being involved with local events and the outdoors with my family, especially with my four grandchildren.

Community voice
I am the office manager for my family business. This gives me insights into the issues faced by small business and the ability to manage the shire’s finances objectively. I was elected to Council in October 2015 and have been Shire President since October 2017. My motivation for being involved in local government is to ensure our community has a strong voice in representing them in managing our shire’s hyper-population growth, to ensure we have sustainable, environmentally sound development that protects the character, lifestyle and history of our area.

Fastest growing LGA
As the fastest growing local government in Western Australia, we have almost two new families move to our shire every day. This hyper-population growth means we need to appropriately maintain existing roads and infrastructure, while also ensuring we plan and deliver new services and facilities to meet the needs of our growing community.

Over the past nine months, in the lead up to the March state election, we have been advocating to the major political parties on our priorities and requests to fund critical projects, including our Hypergrowth Road Network Implementation Plan, Keirnen Park Sporting and Recreation Precinct and the Byford Health Hub.
We have received $20 million from the State Government to deliver stage 1 of the Keirnen Park Sporting and Recreation Precinct.
Our Hypergrowth Road Network Implementation Plan identifies 129km of our road network that requires upgrading, while Council recently endorsed the Byford Health Hub Business Case.

We continue to advocate to the State and Federal governments to secure funding to deliver these two important projects.

In November 2020, the State Government announced it was investigating expanding the Byford Rail Extension project scope to include a modern elevated rail component. Elevated rail, including an elevated train station in Byford, has been Council’s long-term preference, and will help connect the Byford town centre and support it to grow into a vibrant city centre.

On being a councillor
I enjoy being able to help our community and act as a conduit between Council and the residents.

My main frustration is there are so many things to do and not enough hours in the day.

Over the past several years, Council has worked extremely hard identifying the needs and aspirations of our community, and outlining them in our relevant plans and strategies. We have been quite successful in our advocacy in the lead up to the March WA state election with funding commitments from both major parties. Over the next few years, I look forward to working with Council and our administration in delivering on these plans and strategies and making the projects and initiatives a reality so we can continue to grow and welcome more residents, businesses and visitors to our region.

Digital Editions


  • Change in the weather

    Change in the weather

    AUSSIE FLOOD RESCUE It’s obvious to everybody that we are seeing weather changes. It appears to be more erratic and frequent than ever before. Local…

More News

  • Unit demolished as Ipswich flood recovery continues

    Unit demolished as Ipswich flood recovery continues

    Ipswich Mayor Teresa Harding has welcomed the demolition of Mihi Grove, a flood-hit 42-unit complex in Brassall purchased as part of the Queensland and Australian Government’s Resilient Homes Fund Voluntary…

  • Fraser adopts tree

    Fraser adopts tree

    The Fraser Coast now has an official tree, with Council today adopting the Kauri Pine as a symbol of the region’s culture, history and natural environment. Fraser Coast Mayor George…

  • Council take on much-loved garden

    Council take on much-loved garden

    Glenorchy City Council will take on the administration of the Chigwell Community Garden, securing the future of the much-loved community space and supporting continued shared use by local groups. Glenorchy…

  • Fuel prices hurt country LGAs

    Fuel prices hurt country LGAs

    The fuel crisis is hitting remote, rural and regional communities hard, with farmers, freight carriers, tourism operators and local government all expressing concerns about the lack of supply and the…

  • Navigating grants

    Navigating grants

    How Administrative Complexity Is Eroding One of Local Government’s Most Powerful Tools Local government grants exist to create impact in communities. Yet across the sector, that purpose is increasingly being…

  • Looking to the future

    Looking to the future

    Flinders Lane will be abuzz for two days this month with Townsville Youth Council – supported by Townsville City Council – set to deliver a free festival focused on the…

  • WA leads the way as people to the regions

    WA leads the way as people to the regions

    Ten million people now call regional Australia home, and Western Australia is leading the way with its regional population growing faster than the cities, according to a deep dive into…

  • Sewer grant sought

    Sewer grant sought

    Fraser Coast Regional Council will seek Queensland Government funding for two major water and sewerage projects with capacity to support more than 11,000 new homes across the region. At its…

  • Mayors call for waste levy

    Mayors call for waste levy

    Mayors across NSW have called for waste levy to soften the blow of fuel price increases. More than 60 Councils from across NSW have issued a call for the NSW…

  • Lismore four years on

    Lismore four years on

    Four years on: How Lismore is building back and setting a national benchmark. When the 2022 flood inundated Lismore, it was not simply another extreme weather event. It became Australia’s…