Movemapp is a map-based people movement tool for teams working in place and asset management, transport planning and economic development and was introduced by some of the Geografia team at the National Economic Development Conference in Sydney in October 2022.
Mobility data is one of the newest and most exciting datasets available for anyone working in spatial planning, including local governments.
Unlocking the information in mobile phone pings helps analysts and policymakers better understand how people use urban and rural spaces.
Mobility data is the future of place management, transport and infrastructure planning and investment and economic development. It replaces hard-to-manage sensors, pedestrian surveys, data loggers and traffic counters, all of which lack full coverage.
More and more businesses, local and regional governments are using mobility data to make investment decisions and manage public amenities like swimming pools, libraries, boat ramps, beaches, event venues and parks.
It’s used to map popular walking and cycling routes and to pinpoint road safety infrastructure in areas of heavy foot traffic. It also supports local government lobbying for road improvements by measuring traffic volumes and profiling road users.
At Geografia, we believe local government decisions affect us all, and that policymakers should have access to the same information as other levels of government and the private sector.
Spendmapp did it with bank data. Now, in partnership with global data provider Near.co, Movemapp is doing it with mobility data.
To learn more, call 0447 440 117 or email info@geografia.com.au
