The City of Rockingham has kicked off its latest destination marketing campaign for spring, Rediscover Events. Rediscover Nature. Rediscover Sunshine. Rediscover Rockingham.
The new promotion is the latest action from the city’s Tourist Destination Strategy, and is aimed at enticing visitors from across Western Australia to visit Rockingham as the weather begins to warm up.
The targeted campaign is running until late November across the city’s Rediscover Rockingham Facebook and Instagram social media pages. It will be featured on several broadcaster on demand video services (such as 9Now), and also on a range of local news websites.
The launch of the campaign follows on from new figures released by the State Government which highlighted WA achieved a record visitor spend of $16.8 billion in the past year, up from $13.5 billion pre-COVID. This campaign will help to ensure Rockingham gets an increased share of visitors, which ultimately leads to increased spending at local businesses.
With so many exciting events and experiences on offer, Mayor Deb Hamblin said there has never been a better time for visitors to come and Rediscover Rockingham.
“Spring has arrived and with it so too has the city’s latest destination marketing campaign. There are and have been a number of events for visitors to enjoy including the city’s signature arts and culture event, Castaways (21 – 29 October), and the Channel 7 Rockingham Beach Cup (11-12 November).
“On top of these great events, our local tourism operators are excited to welcome visitors to explore our unique natural landscape both on and off the water, to showcase why our city is known as the place where the coast comes to life.”
