The City of Busselton is gaining a reputation as an emerging world-class cruise ship destination.
Recently released operator schedules have announced an additional six visits to the region – including a visit from the famed Queen Mary 2 in February 2017.
The region has welcomed more than 10,000 passengers and thousands of crew aboard six ships since November 2014, with at least 15 cruise ship visits already confirmed from 2015–16 and into 2017.
The decision by Cunard Cruise Line to include Busselton on the itinerary of one of the world’s top cruising vessels puts the City firmly on the map as a developing world-class cruising destination.
This was further supported by an independent study carried out on the Economic Impact of the Cruise Shipping Industry in Australia for 2014/15 by AEC Group – research showing that the region received cruise ship industry expenditure of $1.8 million, generating $0.5 million in wages, 10 employed (full time equivalent) and $0.9 million in value add.
Research also showed that 100 percent of recent cruise passengers surveyed had a positive experience during their visit.
This was made possible by the combined efforts of the City of Busselton, Margaret River Busselton Tourism Association, local Chambers of Commerce, the Busselton Jetty Environment and Conservation Association and the ongoing support of Tourism Western Australia and the South West Development Commission.
The warm welcome given by local volunteers and jetty hosts, coupled with the musical entertainment provided by local students and talented musicians, proved to be a winning combination setting Busselton apart in what is a very competitive market.
Recognising the future of cruising in this region the Federal Government, through its Tourism Demand-Driver Infrastructure Program, has allocated funding to commence construction of a new landing platform on the Busselton Jetty.
The Federal Government has granted $600,000 to this project, which the City of Busselton will match.
The funds will see a landing platform on the eastern side of the Busselton Jetty replaced with a 35m long structure to accommodate the temporary berthing of cruise ships, as well as charter boats and other recreational vessels. Work is scheduled for completion by June 2016.
This purpose built landing will enable passengers from cruise ships, tourist charters and recreational vessels to disembark far more efficiently and comfortably – particularly during poor weather.
Landing directly on the beautiful Busselton Jetty will significantly heighten the overall tourist experience.
Most importantly, it will encourage the continued inclusion of Busselton as a feature stop on the itineraries of various cruise ships, including the likes of the Queen Mary 2.
