Real-life testimonials tell the story of ‘Regional City Living’ in a new campaign launched today.
The Evocities campaign – which encourages Sydneysiders to live, work and invest in one of seven regional cities – has today launched a new creative look for the brand, utilising the real-life stories of relocators to promote regional city living to metropolitan residents.
The fresh look includes a new logo, website, imagery and videos all of which sport the tagline ‘Regional City Living’ and promote the key message that ‘we are living, we are Evocities’ which pays homage to the fantastic career and lifestyle opportunities on offer across the seven cities.
Evocities spokesperson, Councillor Rod Kendall, said the inspiration behind the brand’s new look was a strong motivation to showcase the fantastic benefits relocators will receive by making a city change.
“We as councils, can go on about everything the Evocities have to offer, but what is going to resonate the most with Sydneysiders are testimonials from actual relocators who know exactly what it’s like to be fed up with unaffordable housing and long commutes and have made the move and now have a much better quality of life.
“Each regional city provided an ambassador who took part in a video interview and photo shoot to tell their story of what life was like in their former city and what life is like now they’ve relocated to an Evocity.
“The biggest factor that shone through in each of the case study stories was the abundance of time relocators have now that they’re not commuting as far anymore. Time that can be spent with their family, socialising with friends or exploring their passions that may not have been possible in a metropolitan city such as horse riding.”
To view a sample of interview clips visit the Evocities YouTube channel at: www.youtube.com/channel/UCRaJRQXERoEDnsJXfWgUaeQ
Evocities launched in September 2010 with the message that a move to an Evocity is a city change where a quality life awaits and a wide range of opportunities exist for personal and professional growth.
Since the campaign’s launch in 2010, Evocities has attracted more than 400,106 visits to Evocities.com.au and more than 1.6 million visits to evojobs.com.au and had over 2,628 households move to one of the seven cities.
The seven Evocities are Albury, Armidale, Bathurst, Dubbo, Orange, Tamworth and Wagga Wagga.
The new Evocities website can be viewed by visiting www.evocities.com.au
