An initiative from Adelaide City Council celebrates cycling and supports local businesses.
For two weeks in October and early November, a range of eateries across the Adelaide CBD and North Adelaide served up some special offers – but only for those on two wheels.
Throughout the Bike2Eat promotion, cyclists received a discount or value-add, upon presenting their helmet at participating
cafes and restaurants.
The concept, originally developed in Adelaide’s sister city, Austin, Texas, is a trade promotion run by Adelaide City Council for City and North Adelaide businesses, whilst also promoting the need to get active.
Lord Mayor Martin Haese said the dual purposes of the Bike2Eat initiative are immensely beneficial for the City.
“The initiative aims to support our great local eateries, as it brings in extra customers, but also encourages people to ride into and around the city for the obvious health benefits.
“This year we have increased the length of the promotion, shifted the timing of the event to a warmer part of the year and teamed up with Rewardle.”
Working with Rewardle – an online service that promotes shopping locally – has helped to streamline the process with special Bike2Eat Rewardle cards made available at each participating eatery. The card can be scanned to receive items like a free coffee or a discount off the bill.
E for Ethel Café owner, Daniel Harland, said he was excited to be a part of the event again this year. “It’s an opportunity for people to cycle Adelaide in the beautiful spring weather and support a list of great local business.”
