Vehicle branding is fast becoming the most powerful form of community messaging for councils.
Its greatest advantage is reaching local community members while in their cars, commuting or walking.
Fleet vehicle signage is:
- highly visible – a mobile billboard
- it cannot be switched off or ignored – people really pay attention and
- flexible – enabling multiple community messages across different vehicles.
Liberty Signs was recently awarded a tender – following the merger between Canterbury and Bankstown councils forming the largest council in New South Wales – to rebrand their fleet of waste vehicles.
The challenge was to bring the recycling message to life across the fleet of 43 trucks within two weeks. The project was completed on-site within seven days.
Project fast facts
43 trucks and Product used: high quality vehicle wraps suitable for 24/7 outdoor exposure. This special anti-graffiti protection has a ten-year life span and is weather resistant, fade resistant and offers UV protection.
The result: more effective community communication utilising waste vehicles.
Liberty Signs are Australia’s most trusted fleet branding experts with ongoing clients including Australia Post, Westpac, DHL and Bunnings.
Client testimonial
City of Canterbury Bankstown, Project Officer Resource Recovery, Corinne Pickering, said, “The overall experience with Liberty Signs team was excellent. They are a prompt, professional and knowledgeable team who went beyond our scope to design artwork that was fit for purpose for our vehicles, recommending the best hard-wearing materials. They installed all vehicles in 7-days ready for us to start a new aligned Waste Service for our City. Our fleet has never looked so good and our community have noticed the new creative. Thank you, Liberty Signs.”
*Copy supplied by Liberty Signs
