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New name for a new generation

Members of the community have a once-in-a-lifetime chance to help shape the name of the Barossa Creative Industries Centre.

The new name will reflect contemporary Barossa identity, with a nod to the richness of the region’s past.

It comes as The Barossa Council prepares to start construction of the new venue, which will see the existing Barossa Regional Gallery and Tanunda Soldiers Memorial Hall transformed into a creative industries precinct.

Barossa Council has engaged consultant and cultural facilitator Maz McGann, who said the name would significantly influence how the public connects with the new facility.

“The Barossa Creative Industries Centre will be many things to many people, so our challenge is to come up with a name that authentically speaks to its identity and its place in our community,” Maz said.

“We want the new name to tell a story about who we are and our connection to our land, place and the many generations of creative endeavour in the Barossa.”

Mayor Bim Lange said Council had developed some key themes to help guide people’s creative expression.

“Ultimately, the Centre will be a national visitor destination, so the name needs to be distinguishable and marketable,” he said

“This is a really exciting opportunity for people to be involved in a project that will endure for generations to come.”

The naming will be subject to a rigorous assessment process involving community and stakeholders, with a final determination made by Elected Members.

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