The 2025 Local Government NSW (LGNSW) Destination and Visitor Economy Conference was held in Kingscliff during May with councils urged to create authentic experiences that “locals love and visitors crave”.
Council representatives from across the state gathered in the Tweed Shire to explore the critical role of tourism in driving economic growth, supporting local jobs, and strengthening community resilience.
Hosted by Tweed Shire Council, the event featured a program of keynotes, including the NSW 24-Hour Commissioner Michael Rodrigues and former Executive Director of Lonely Planet, Gus Balbontin.
Delegates took part in panel sessions, workshops and site visits with topics ranging from the rise of AI and the nighttime economy to the power of music, art and cultural tourism in regional communities.
Due to the flooding emergency that impacted the Mid-north coast and Hunter regions, LGNSW Acting President Mayor Claire Pontin was unable to attend but said the conference came at a critical time for many councils.
“Nineteen Local Government Areas are now subject to disaster declarations with this recent weather event. As these regions begin the long road to recovery, this conference was a timely reminder of the role the visitor economy plays in helping communities rebuild, reconnect and thrive again,” Mayor Pontin said.
“Tourism helps drive economic recovery and builds resilience in our communities. This conference has been about more than just ideas – it’s about inspiration, leadership and taking action that creates local jobs,” she said.
The Conference also included the announcement of the NSW Top Tourism Town Awards hosted by the NSW Tourism Association. The awards recognise the remarkable efforts of councils and communities in creating memorable visitor experiences.
Planning is already underway for the 2026 LGNSW Destination and Visitor Economy Conference due to be hosted by Maitland City Council.
